7 months ago

In twenty-first century where technology is making every system and process simple, short, to-the-point and aesthetically interactive, nobody wants a complex and distasteful app or web solution. Is that right?

In todays’ world of technology, ignoring User Experience (UX) while expanding your business with an ultimate aim of money making, is not a right move. You know why? Because UX is not just about adding new features but to design a user journey that can take the visitor to his/her required spot following the seamless steps and resultantly increasing the potential-customer app usability.

It is a proven research by McKinsey international that attractive UX design and journey leads to a higher customer satisfaction and greater business growth. Although, most of the businesses are fractioned by the thought that UX is just an extra expense and will not lead to an increased Sale but it is mentioned in the report published by Designed Council State that businesses get 2.25 times turnover rate with a good User Experience.

How do I decide that ‘This is a good UX’?

By and Large, it is considered that a good UX is all about knowing user choices. So the question arises ‘can a designer incorporate a good UX without involving the real user?’. And the answer is ‘Absolutely not!’. That means a practical experience involving a real user is compulsory to design a compatible UX because it’s only a real user who can make your tedious designing career dominant and brilliant, at the same time.

Answering to the original question, a good user experience initiates with opening a website and the rest and the rest is done stunningly appeasing their visionary senses.

How do I measure the goodness of UX design?

 Although it is difficult to measure the goodness of a UX design and most of the companies fail to do so. But there are some ways through to get qualitative results and quantitative facts. For instance, loyalty, satisfaction and sentiments of a customer with a brand can be qualitative factors to evaluate the impact of a UX design.

But looking at the numbers, nonetheless, received from productivity growth, drop-off rates, conversation improvements, diminishing learning curve, and decreased abandoned carts can be helpful to measure the goodness of UX design tangibly.

Should I suggest UX to all kind of businesses?

Let’s suppose you visit a clothing shop to buy a dress shirt. You enter the shop and find nobody to ask your preference. You start looking at different wardrobes but do not find your required shirt. You leave the shop without purchasing anything. On the other hand, you entered a clothing brand and find a sell man specifically for your help. He asks you about your preference and leads you to the exact place. You purchase the required shirt, and leave the shop with a goodbye note by the sell man.

What would be the result of this different user experience? I am pretty sure that you will always prefer the second brand for the next shopping. A research showed that 70% of the buying behavior of a customer depends on the treatment s/he is receiving by the brand no matter which industry is under consideration. Similarly, the existing customer always spends 67% more than the new customer

Pilot testing is a must:

According to a Britain-based research, 94% of the users make a perception about the brand by looking at the initial website design. The user spends 3 seconds, makes perception and if he does not like it, never visits again. So what is the solution to avoid bad perception? The answer is ‘pilot testing’.

Instead of releasing the product earliest and bearing the devastating consequences later on, you must go for a pilot testing involving 5 to 10 real users. You can modify your product by evaluating the qualitative and tangible factors extracted through the initial testing. That can save you from a permanent embarrassment and probability of losing the potential customers.

UX Design and its impact:

Planning for investment in UX must be a very initial step before developing any product. According to MITX, a timely planning for UX can reduce 50% of the time during web development. Further, early planning can help you remain structured, and accurate at later stages. If you do not consider UX planning seriously, you have to bear later consequences in the form of repeated and hectic adjustments.

Planning for Investment in UX

Until now, we have discovered that why a good UX design is a need of the hour. A good UX design is not just needed for a short term benefit but it leaves a continuous impact on every business. Here we are defining the unswerving result of good UX design and its impression on your business progression.

Hike in Sales

A good User Experience has a direct impact on sales and revenue. When a user finds a website appeasing, informative and interactive, the chance of conversion rate rises which ultimately results in higher sales. On the other hand, if a customer visits a website and faces troubles like speed issues, wrong or late navigation, lack of required information, he suddenly may decide to move to the competitor.

UX a Point of Differentiation:

As already mentioned that a user makes a perception about the site in the very first 3 seconds. Similarly, 94% of the users make an opinion just by looking at the initial user interface design of website. Following these facts, any business from any industry can differentiate itself from the competitors on the basis of its UX design. Adding to that, a good UX design can help you capitalize on your original strengths.

User experience has created since the past few years and multinational brands like Coca-Cola, Amazon, Alibaba, and others are using UX as a tool to lead their relevant industry.

Higher Customer Retention rate / decreased Customer Churn rate

Customer retention has its direct relation with the customer satisfaction. If you are incorporating UX design in your product, you must be aware of your potential customer s demands and needs. For that, the designer has to think like the final user of the product to incorporate the necessary features to maximize the retention rate.

Another important factor for UX design is the customer journey that starts with the customer s first visit to the website and ends with the product deployment. A designer has to have a detailed research so that maximum meeting points can be adjusted and customer s demand can be met.

Further, the UX designer must make sure: a customized experience for an imagined customer persona, optimized pages and images for lesser loading time, availability for relevant information for a better customer loyalty.

Repetitive Upgradation of UX design

In the twenty first century, the information industry is facing a quick shift. Countries are investing millions of dollars to win the technology race. To remain and compete in the race, you have to keep yourself upgraded at every point of time. With the change in technology, thought process of the users also keeps on evolving. For a designer, continuous upgradation of User experience design is too important to keep the product positioned in the minds of its consumers.

Take away


In today s world of technology, if you have to be known and differentiated, a good UX design can be really helpful and impactful for your business growth. Conversely, if the UX is not updated continuously or it has a negative impression on user expectations, it can lead to a decrease in sales revenue and ultimately closure of the business.

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